Donor Development [Digital Fundraising & Direct Marketing] Coordinator

Website humaneleagueuk The Humane League UK

We exist to end the abuse of animals raised for food

Who we are:

The Humane League UK is a charity ending the abuse of animals raised for food by influencing the policies of the world’s biggest companies, demanding legislation, and empowering others to take action. We’re a mission-driven, energetic team focussed on problem-solving and effective teamwork, and have grown significantly over the last few years. Thanks to our targeted approach, our effectiveness in reducing animal suffering and our efficient use of donations, The Humane League has been named Top Charity by the independent evaluator Animal Charity Evaluators for every rating period.

The Humane League is committed to creating a diverse, inclusive environment and being an equal opportunity employer. We are proud to be a Disability Confident Committed Employer, demonstrating our commitment to recruiting, retaining, and supporting disabled people and people with health conditions, based on their skills and talent.

In compliance with laws and in furtherance of our commitment to fostering an environment that welcomes and embraces diversity, all applicants will receive unbiased consideration for employment without discrimination based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, neurodiversity, age, or veteran status.

You can read more about how The Humane League UK is working on Diversity, Equity and Inclusion here.

If you have any questions or concerns regarding accessibility, please contact us via [email protected] and we will be happy to discuss via email or telephone reasonable adjustments that you may require throughout the process.

We are seeking a creative, collaborative and effective fundraiser to drive long-lasting improvements for millions of farmed animals. 

This is a permanent, full-time position (37.5 hours per week).

We will be holding a webinar on Wednesday 1st September at 8pm for you to find out more about the role and ask any questions you may have. If you’re interested, please register here . As it’s a webinar you’ll only be able to see the presenter and not others watching. The webinar will be recorded and will be shared here with subtitles after the event.

Who you are:
With at least three years of experience in fundraising from individuals, you’ll have a good working knowledge of direct marketing for donor recruitment, appeals and stewardship across different channels. You’ll help us grow our supporter base and raise essential income to support our work with animals.

This is an exciting time to join a growing team and you’ll have the opportunity to develop and test new fundraising activities and shape our income now, and for the future.

You’ll be working alongside a Donor Stewardship Administrator, Head of Development and wider team of friendly communicators, campaigners and change-makers. Home-based, you will enjoy collaborating and working independently. As a self-starter, you enjoy seeing projects through from start-to-end and get a buzz from the fast-paced and varied charity fundraising environment.

You’ll join us in maximising the value of Engaging Networks, an intuitive, industry-leading CRM which brings fundraising and activism together and provides tools for integrating digital communications.

Primary Duties:

  • Successfully create and deliver a planned series of supporter communications throughout the year such as appeals, matched giving initiatives and regular giving promotions; as well as non-financial ways to support the charity.
  • Coordinate the objectives and types of recruitment and retention activity; liaise with colleagues in Campaigns and Communications to schedule them effectively; select copy and images to develop the components of each communication; identify the target segments and work with colleagues and third party suppliers to ensure that deadlines are met.
  • We’re at an early stage in our supporter recruitment. You’ll play a key role in building a picture of our warmest donors and identifying the best ways to attract their support. This will include developing digital propositions and marketing them, as well as testing new supporter recruitment activities.
  • Work with colleagues to ensure that supporter communications comply with individual’s preferences and that all activities comply with our Privacy Policy, industry best practice and key legal principles such as data protection and PECR.
  • You’ll help set and track the targets and metrics for each activity, and conduct post-campaign analysis to capture what we learn to inform our future activities.
  • You will work within an agreed budget for expenditure and contribute to achieving agreed income targets for each activity across the financial year. You will report income and expenditure, and other key metrics regularly and accurately.

In addition:

  • Attending conferences and events.
  • Updating the wider team on fundraising progress.
  • Participating in team meetings including note-taking and facilitation.
  • Attending in-person workshops several times a year.
  • Perform any other duties assigned by the Head of Development

Key competencies

Communication: Essentially, you’re a storyteller and you know what moves people to take action. You have excellent written and visual communication skills and an eye for detail. You recognise engaging stories and opportunities and understand how to adapt them for different contexts whether it’s a call to action in a digital banner, a printed recruitment pack or a stewardship piece for donors who already know the charity well.

Creative: You’re a creative and critical thinker who generates ideas to maximise the success of fundraising. In addition to crafting compelling communications, you bring your analytical skills to strengthen our communications and digital engagement. You understand and value data, and the insights it brings. You can break information down into trends and share your findings for the whole team to benefit from.

As well as building your knowledge through internal analysis, your curiosity leads you to seek out sector innovations through research to keep abreast of trends. You thrive in an environment where you can test and evaluate innovations.

Analytical: You’ve demonstrated your ability to learn new applications quickly and independently and as a result you’re highly proficient using the software that’s essential for success in your role. Examples include working with your CRM to define the best segments to receive a specific communication, and working across channels to provide tailored supporter journeys.
You bring a careful and systematic approach to organising work. You have a clear eye for detail because you understand the implications that errors can have. You are confident in handling data, interpreting the results and refining communications with the results.

Organised: You use your time and energy effectively and efficiently in order to achieve the desired outcome. You’re confident setting and meeting objectives and deadlines, and able to prioritise effectively to keep projects on track.

You maintain focus across a range of tasks, and you’re a planner and forward-thinker who works on your own initiative.

You’re motivated and able to work autonomously and your team player skills are evident in the way you keep colleagues informed about any developments or delays in plans.

Team player: You value the benefits of teamwork, actively making your contribution to meet team goals. You’re highly resourceful and comfortable working effectively with people at all levels across different teams, as well external suppliers.

You invite and appreciate contributions from others because you know that collaboration results in a stronger product. You build good relationships within organisations and you’re happy to share responsibility for successes and challenges.

Good to know:
Our employees all work remotely but still enjoy a supportive, collaborative environment. You will have access to a workplace pension, 25 days leave plus Public Holidays, flexible working hours, internet reimbursement, and family-friendly policies. Professional learning and development is actively encouraged.

At The Humane League, animal welfare is at the forefront of our everyday work and as such, many of our employees are vegan by personal choice. All of our events and workshops offer only plant-based meals.

We are looking to speak to a wide range of candidates with diverse backgrounds – #NonGraduatesWelcome

For our salaries to be fair, transparent and equitable we want to provide a system that delivers a competitive salary in the market and could eliminate potential biases in compensation (such as the gender pay gap). For more information about Donor Development Coordinator salary structure and The Humane League UK’s benchmarking algorithm please click here.

All applicants need to be:

  1. Fluent in written and spoken English.
  2. Live and have the right to work in the UK (we are unable to consider applications from those without the right to work in the UK).
  3. Committed to our mission to end the abuse of animals raised for food.

Closing date: September 12th 2021

Don’t forget to sign up to the webinar on Wednesday September 1st 2021

You will hear from us after the application closing date passes. Once your application has been received and reviewed and when we want to take it forward, our thorough interview process will follow this route:

  • Skills Test (completed remotely)
  • Screening Interview (via audio call)
  • Second Interview (via video call)
  • Final Interview (via video call)

For full details of our recruitment process click here

If you would like to see a large print version of this page click here.

To apply for this job please visit

To apply for this job please visit

Contact us

The Humane League UK

We exist to end the abuse of animals raised for food

Related Jobs