Digital Communications And Engagement Coordinator

Website humaneleagueuk The Humane League UK

We exist to end the abuse of animals raised for food

Who we are:​

The Humane League UK is a charity ending the abuse of animals raised for food by influencing the policies of the world’s biggest companies, demanding legislation, and empowering others to take action. We’re a mission-driven, energetic team focused on problem-solving and effective teamwork, and have grown significantly over the last few years. Thanks to our targeted approach, our effectiveness in reducing animal suffering and our efficient use of donations, The Humane League has been named Top Charity by the independent evaluator Animal Charity Evaluators for every rating period.

The Humane League is committed to creating a diverse, inclusive environment and being an equal opportunity employer. We are proud to be a Disability Confident Committed Employer, demonstrating our commitment to recruiting, retaining, and supporting disabled people and people with health conditions, based on their skills and talent.

In compliance with laws and in furtherance of our commitment to fostering an environment that welcomes and embraces diversity, all applicants will receive unbiased consideration for employment without discrimination based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, neurodiversity, age, or veteran status.

You can read more about how The Humane League UK is working on Diversity, Equity and Inclusion here.

If you have any questions or concerns regarding accessibility, please contact us via [email protected] and we will be happy to discuss via email or telephone reasonable adjustments that you may require throughout the process.

We are seeking a well-organised, analytical and creative individual with the drive to create progressive change for millions of farmed animals

This is a temporary 9-12 month maternity cover, full-time position (37.5 hours per week).

We will be holding a webinar on Thursday 4th November at 8pm for you to find out more about the role and ask any questions you may have. If you’re interested, please register here. As it’s a webinar you’ll only be able to see the presenter and not others watching.

Who you are:

As Digital Communications and Engagement Coordinator you will be responsible for developing our digital communications programme in the UK including our Fast Action Network, e-news, and the website. You will coordinate closely with teams throughout the organisation through proactive, effective and regular collaboration to determine THL UK’s digital communications needs and deliver on schedule.

Reporting to the Head of Communications, the successful candidate will be passionate about The Humane League’s mission of ending the abuse of animals raised for food. Your key focus will be to grow and mobilise a community of online supporters with compelling digital communications and effective data management. Your actions play a key part in achieving our mission.

You are a talented storyteller who knows what moves people to take action online for animals and as a self-starter you can deliver projects start-to-end. While working with autonomy is an important part of your role, strong collaboration and communication skills are paramount to your success. You’ll have the ability to work independently and as part of a team in a fast-paced environment. And, you’ll be able to prioritise and manage multiple tasks efficiently.

Primary duties:

Develop our digital communications programme in the UK including our Fast Action Network and e-news:

  • Draft and distribute compelling emails to supporters. Developing a consistent digital journey for our key audiences by creating and managing a compelling email welcome series.
  • Tracking and reporting monthly on email analytics.
  • Work with the Campaigns Team to create and disperse engaging actions for our online supporters to take in support of our campaigns.
  • Develop strategies for effectively recruiting, retaining, and mobilising The Humane League UK’s growing online supporter base.
  • Drive traffic to our website via digital communications.
  • Collaborate with the Campaigns and Development teams to offer opportunities for online supporters to get involved in other ways such as volunteering and donating.

Data management and analytics:

  • Use A/B testing and data analysis to strengthen our communications and digital engagement.
  • Carry out effective and regular list-management to target key segments of our audience and ensure we are compliant with all relevant regulations.
  • Using current audience data to help recruit and retain new online supporters.

Website management and analytics:

  • Responsible for creation and updating of website content including blogs & core pages. Liaising with the Digital Products team in the US on website management and analytics.
  • Management of the website via our CMS.
  • Tracking and reporting monthly on website traffic, audience and behaviour using Google Analytics.
  • Point of contact for the team’s Google Analytics needs such as social media calls-to-action, donation tracking, and campaign actions.

In addition: 

  • Update the wider team on digital comms progress and insights.
  • Participate in team meetings including note-taking and facilitation.
  • Attend in-person workshops several times a year.
  • Perform any other duties assigned by the Head of Communications.

Key competencies:

Creative:  You are a problem solver, you have creative ideas on recruiting supporters and activists to bring to the table.

Organised: You can stick to strict schedules and prioritise your work, enabling you to be nimble and reactive.

Analytical: You are confident in handling data and figures, enabling you to refine the quality of our digital communications. You have a keen eye for detail.

Communication: You are a talented storyteller who knows what moves people to take action online for animals.

Team player: You value the benefits of teamwork, making your contribution confidently within the team. You are comfortable working with staff from different teams.

Good to know:

Our employees all work remotely but still enjoy a supportive, collaborative environment. You will have access to a work place pension, 25 days leave plus Public Holidays pro rata, flexible working hours, internet reimbursement, our Employee Assistance Programme, and family friendly policies. Professional learning and development is actively encouraged.

At The Humane League, animal welfare is at the forefront of our everyday work and as such, many of our employees are vegan by personal choice. All of our events and workshops offer only plant-based meals.

We are looking to speak to a wide range of candidates with diverse backgrounds – #NonGraduatesWelcome

For our salaries to be fair, transparent, and equitable we want to provide a system that delivers a competitive salary in the market and could eliminate potential biases in compensation (such as the gender pay gap). For more information about the Digital Communications and Engagement Coordinator salary structure and The Humane League UK’s benchmarking algorithm please click here.


All applicants need to be:

  1. Fluent in written and spoken English
  2. Live and have the right to work in the UK (we are unable to consider applications from those without the right to work in the UK)
  3. Committed to our mission to end the abuse of animals raised for food

Closing date: 14th November 2021

Don’t forget to sign up to the webinar on Thursday 4th November at 8pm



You will hear from us after the application closing date passes. Once your application has been received and reviewed and we want to take it forward, our thorough interview process will follow this route.

  • Skills test (completed remotely)
  • Screening interview (via audio call)
  • Final interview (via video call)

For full details of our recruitment process click here.



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Contact us

The Humane League UK

We exist to end the abuse of animals raised for food

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